WATCH: 6 Minutes Of Johnny Showcase Being A Beautiful Goofball In The Italian Market #icecoldPeronis

Produced by Milk Street Marketing Starring Johnny Showcase Director of Photography Zave Smith Edited by Daniel Collins Shot on location in The S. 9th Street Italian Market, South Philadelphia www,milkstreetmarketing.com www.johhnyshowcase.com www.conniesricrac.com www.italianmarketphilly.org www.zavesmith.com www.FromWarToWisdom.com

You will laugh. ("You're a cheesemonger, right? Do you take offense when people call you that?")

You will learn. ("Everything is two dollas.")

You will have the phrase "ice cold Peronis" stuck in your head for the rest of your life.

The Italian Market Festival runs all this weekend, by the way, including a hopefully much drier Sunday.

Ice cold Peronis.