Call it kismet: At more or less the same moment that the governor of Pennsylvania is saying what most smart were already thinking about getting high, the state of PA’s tourism arm is also launching a campaign featuring a lil’ keystone (and some boots, and a canoe, and a rill-cute lil’ tent) looking blazed as all get-out. The campaign is one of those visit-wait-no-stay-home-stay-apart-but-please-come-please-buy-things campaigns that literally every tourism agency for every place in the world has been forced to do this year. (Don’t hate the player; hate the game.) And though the messaging may be a little confused, boy did a team of animators have fun with this one, rendering our state nickname as a kind of Mickey Mouse/Robert Crumb/Mr. Hankie mashup. If we’re honest, though, guess what: It works, we’re talking about it, you got us! Now make Mister Keystone his own branded strain of sativa, and let this thing go where it obviously wants to go. 

I mean, c’mon.